Raf Simons launched a new online store last week, the new retail platform is called “History Of My World”, a title first used by Raf Simons as the name of his tenth anniversary collection in 2005.
The history of my world is not the same as the Raf Simons brand. The new platform is meant to gather a selection of items curated and selected by Raf Simons, as the means and reflection of his aesthetic philosophies, or just philosophies, since books are also part of this new retail concept.
As of this moment, less than one week after the first release, which featured 45 blankets designed and made by the Raf Simons studio, we have seen new categories joining the platform such as Simons’ books and candles. These Raf Simons’ home objects have actually gained a lot of popularity probably due to the limited edition characteristics of them, you can see the success of the pieces reflected in the abundant ‘sold out’ signs through all the platforms. The home objects are charming especially if you remember that Simons’ background before he became a fashion designer was actually on industrial and furniture design. This feels like a return to his base.