Balenciaga Afterworld: The Age of Tomorrow

The fashion talk of the day is all about Balenciaga. The cult brand presented their new collection through a video game, staying true to the high level of uniqueness and innovation that characterizes their runway shows.

The video game format left a few people frustrated, mainly because the gameplay seems to be harder than it is In reality, you just walk around and try to find the right path into new worlds. You start off what seems to be a Balenciaga showroom and soon start walking into post apocalyptic streets, not much different from a lockdown Paris in 2020 and then into magical, epic-like spaces. There are some easter eggs in the scenes like that one world where the model looks into the horizon, it reminds you of one of the most famous romantic paintings: Caspar David Friedrich’s Wanderer above the Sea of Fog from 1818.

The styling of the collection is actually really fun, much closer to Demna Gvasalia’s approach at Vetements. Fun in the sense that plays with with some costume like elements like shields and other props, plus the makeup that resembles gothic beauty has been a favourite since  the Vetements Spring 2020 show at McDonalds. The collection is always something very current, mostly wearable at the edge of fashion and street. There are also more carry overs and pieces from the more commercial, permanent collection that were included into the video game presentation. I think that’s cool, smart.

If you happen to be one of the frustrated ones or just not into gaming, and wants to see the entire collection and the game, I found a walkthrough on YouTube where you can just sit and watch, find the link below:

WALKTHROUGH VIDEO:

 

mm
Ivo Barraza Castaneda

Hello, my name is Ivo. My three favorite things in life are: Thinking deeply about visual creation. I like having long discussions of ideas that might reinvent the course of history. And finally, spending time with the people I love. Since I was a child, I was always involved in some activity around plastic arts, music and literature. That’s how I learned to sew by hand at the age of five, which later led me to focus on my main professional media: Fashion Design.