Woolmark has announced the 6 designers competing for their 2021 International Woolmark Prize

Dear Shaded Viewers,

Woolmark has announced the six finalists for the 2021 International Woolmark Prize and I must say the Woolmark Prize Advisory Council made a very strong selection.
-Bethany Williams, UK
-Casablanca, France
-Kenneth Ize, Nigeria
-Lecavalier, Canada
-Matty Bovan, UK
-Thebe Magugu, South Africa
The Advisory Council:

-Naomi Campbell, Model, Activist, Businesswoman

-Carlos Nazario, Stylist & Fashion Director, i-D

-Chizuru Muko, Editor-in-Chief, WWD Japan

-Christiane Arp, Editor-in-Chief, Vogue Germany

-Floriane de Saint Pierre, founder of Floriane de Saint Pierre & Associes and EYES on TALENTS

-Gabriella Karefa-Johnson, Stylist & Fashion Director, Garage Magazine

-Holli Rogers, Chief Executive Officer, Browns & Chief Brand Officer, Farfetch

-Laura Brown, Editor-in-Chief, InStyle

-Livia Firth, Founder, Eco Age

-Manish Arora, Designer

-Shaway Yeh, Founder YehYehYeh and Group Style Editorial Director Modern Media Group

-Sara Sozzani Maino, Head of Vogue Talents, Deputy Director Vogue Italia & Int Brand

Ambassador Camera Nazionale della Moda

-Sarah Mower, Fashion Critic

-Sinéad Burke, Educator and Advocate

-Tim Blanks, Editor-at-Large, Business of Fashion

-Alison Veness, Editor, 10 Magazine and 10 Men in Australia and Vogue Visual Director, Vogue


This year’s theme – Less is More – with a focus on transparency, championing slow and responsibly produced fashion and craftsmanship, with each item highlighting the supply chain.
The finalists were chosen by the Woolmark Advisory Council who select and mentor the designers. Assorted partners will guide the finalists’ businesses, from sustainable product development through to distribution, compostable packaging and NFC chips for retail.

“It is my pleasure to support the International Woolmark Prize. Now more so than ever, in these incredibly challenging times for our industry, we must continue to support and nurture the emerging voices in fashion design. They are the future, and I look forward to seeing what creative and innovative work comes out of this year’s entries to push our industry’s ongoing mission in diversity and sustainability.” – Naomi Campbell

“The International Woolmark Prize has never been more needed – a conduit to educate and provoke new ideas and ways of working invoking sustainability, accessibility and equity. With mentoring and funding, it shapes the trajectory for a new generation of designers in a meaningful and transformative way. IWP connects people and planet, understanding the connectivity and agency between the two.” – Sinéad Burke

The Awards

In 2021, the six finalists will present a Merino wool collection highlighting transparency throughout their supply chain with NFC technology from partner Blue Bite and a Common Objective sustainability roadmap. The 2021 theme “less is more” will celebrate slow and responsibly produced fashion and craftsmanship, the cornerstones of emerging designer businesses. Each Merino wool garment will tell a story and shine light on the supply chain.

One finalist will be awarded the International Woolmark Prize by a prestigious panel of industry experts and receive AU$200,000 to invest in the development of their business. The Karl Lagerfeld Award for Innovation will be presented once again and can be awarded to the International Woolmark Prize winner or a finalist, with the winner receiving AU$100,000. This year will also see the introduction of the Woolmark Supply Chain Award, celebrating outstanding contribution from a trade partner to drive awareness for wool supply chain innovation.

All finalists will have the opportunity to be stocked in some of the world’s leading stores, via the International Woolmark Prize Retailer Network.

The Innovation Academy

The Woolmark Company is pleased to announce this year’s Innovation Academy partners Common Objective, Queen of Raw, BYBORRE, Blue Bite, TIPA, Hologarment and the program’s 43 international supply chain partners. The Innovation Academy program supports finalists with early stage investment, product research and development, mentoring, networking and commerce support.

The 2021 Innovation Academy will expand to support emerging designers, businesses and students globally through Industry Masterclasses, a series of live talks with industry experts fromThe Woolmark Company’s vast network of partners to provide unparalleled insights and support to grow a sustainable business.

May the best man/woman win the grand prize.

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.