Dear Shaded Viewers,
For some brands, it is about creating a fantasy… taking you out of this world and giving you an illusion of a perfected beauty, while some brands are more grounded in reality. Eckhaus Latta’s laid back and easy-going attitude with its strong stance on sustainability makes them a relevant player in American fashion. Their imperfect looks stick out amongst the uptight serious side of fashion and one that is more welcoming to younger generations. Their latest S/S 21 collection consisted of only 23 looks, ranging mostly from earthly tones of brown and green, including their signature haphazard knits and crochet that we hadn’t really seen before. This season also included stylish sweats which was of course a smart choice, as it is the only thing most of us have been wearing for the past months. For the presentation, there was a diverse cast as always with all the models wearing masks which complimented their style. There was no runway or music, models applied their own makeup and it felt like they were casually walking outdoors. The message of the presentation seemed to fit with our times, but that didn’t stop it from being a little dull.
Link to the video: https://eckhauslatta.com/