From visionary British fashion designer Gareth Pugh comes a major new creative project titled ‘The Reconstruction,’ launching September 16th and running across London Fashion Week. Celebrating the eternal interplay between fashion, music and film, for the first time a runway collection will be presented as “a visual album.” Featuring 13 iconic looks inspired by 13 iconic songs, the collection has been captured by Nick Knight, with an accompanying series of virtual landscapes created by digital artist Jon Emmony. Directed by @garethpughstudio & @mccollywood Written by @mccollywood Stills and Fashion Film by @nick_knight Digital Landscapes by @jonemmony Music Director @rolyporter Stylist @katieshillingford Hair @issacvpoleon for @lorealpro Make-Up @anatakonyourface for @maccosmetics Nails @laurenmichellepires for @cndworld Produced by Hard+Shiny Edited by @thesamuelmarr Studio Manager @ainejgeoghegan BTS @pocketmotionpictures Graphic Design @melissamehrtens Colourist @faithmillincolour Audio Mixing @soundnode Communications & Talent Mgmt @weareraven Buy the Ultra Limited Edition Capsule Collection: https://hitandrun.ltd/collections/gar… Visit the Gareth Pugh x Christie’s LFW Exhibition: https://www.eventbrite.co.uk/e/gareth… A groundbreaking mix of fashion and entertainment, this ‘digital fantasia’ is intended not only as a visual tour-de-force, but also as a radical statement of solidarity, with all profits — from clothing and ticket sales — going to Refuge, the UK’s leading charity tackling the effects of domestic violence. For more information, or to make a donation please visit: https://donate.refuge.org.uk/
