Dear Shaded Viewers,
Nadeem Crowe, the founder and perfumer behind the new no-gender brand ROOK, started out as a medical practitioner and at the same time was training at LAMDA to be an actor. He’s always been a lover of scents and once on a trip to Lausanne in Switzerland he visited the bespoke perfumer Philippe K and that is where the serious journey began. He learned a new skill set and discovered he had a good ability for playing around essential oils and chemicals.
That was two years ago and now there are three scents: Forest, Undergrowth and Rook. Warren Beeby designed the rather generic bottles giving value to the juice inside rather than elaborate packaging. The brand is built around the triangle, for Nadeem it signifies the three parts of a scent: the top, middle and base notes and his three passions in life: perfume, performance and medicine. When we spoke he had ten hours ahead of him treating corona patients. In addition to creating some of the most intoxicating perfumes in view of the COVID-19 crisis he has decided to give 25% of perfume sales to a charity supporting freelance performers who all lost their jobs with the theatre closures.
https://www.instagram.com/p/B91kDj-BWip/?utm_source=ig_web_copy_link
So, you are wondering, what do the perfumes smell like? I think that the reason a good perfume exists is to transport you. Like the names imply: ‘Forest’ ‘Undergrowth’ ‘Rook’ think of nature, an Old World gregarious crow that nests and roosts in a treetop and a dark resinous wood that is used in incense and then a bit of India spices like cardamom..and you get the mood. I am particularly fond of ‘Undergrowth’, in a time when we are all shut-ins a little ‘Undergrowth’ and I can imagine myself walking through a dense forest and feeling the earth around me. It’s heavenly, try it. Rook takes you from the forest to the boardroom, I imagine men in well cut suits, smoking cigars but not headache provoking more ambience success.
In such a short time Rook has already been shortlisted for Best Niche Fragrance by Pure Beauty Magazine.
For more information visit:
@rookperfumes
Later,
Diane
