“IT WAS BETTER TOMORROW” Benjamin Benmoyal first collection

Look from the Benjamin Benmoyal Fashion Show Ready To Wear Collection Fall Winter 2020 in Paris

Dear Shaded Viewers,

For his first collection, “IT WAS BETTER TOMORROW” Benjamin has developed a technique for making his own fabrics from VHS tapes.

Its collections are eco-responsible, the cotton threads used come from dead-stock.

After years spent in the army as a paratrooper, Benjamin Benmoyal looked for a way to feel better and less pessimistic about our world through his work. “According to the cultural theorists Timotheus Vermeulen and Robin van den Akker, this is the Metamodern sensibility. A kind of ‘informed naivety, a pragmatic idealism, characteristic of cultural responses to recent global events such as climate change, financial crises, terror attacks, and digital revolutions’. We always hope for a better future even in a world where utopian enthusiasm was abandoned few decades ago.”

The collection is made with fabrics woven out of nostalgic recycled audio and video cassette tapes such as VHS. THe cassettes were sourced thanks to some charities and recycling companies.

Later,

Diane