Eternity is a digestive term; the notion of timelessness, an enigma as trends dominate the future of fashion. And yet, at the turn of the decade, sustainability joins the dialogue. KUON arrived to New York just in time.

Through traditional Japanese design techniques, sashiko, and boro, Shinichiro Ishibashi, the designer, presented more than a clothing collection, but a history of craftsmanship to another culture.

“What would an Englishman wear living in Japan during the Edo period,” is what he called it. KUON’s answer: denim hantens, cotton shirts, and boot-cut trousers. Relaxed fits, materials sourced from the boro tradition, an approach that reclaims textiles for new garments, and the trademark, sashiko, an ornamental stitch, all structured the Fall collection. Unconventional, just like brick and mortar retail space on Mulberry, where the collection presented an alternative to the fashion show, the New York normal.



KUON, eloquent for eternity, is serving fashion another perspective, founded on past, present, and future. Where New York finds a sense of security in the glitz and glamour, a comfort in the crowds, busyness, and the flamboyant, KUON is modest and eased. Not so ostentatious, but provocative nonetheless. Could this polished, minimalist style and a commitment to sustainability be the answer fashion is looking for this year? Discipline in New York City is uncommon; an all-consuming lifestyle is a default. However, as KUON pioneers in the city, it beckons sustainability. The refined stitching and elegance towards resourcefulness make the urge to “go green” seemingly approachable, a whole new fashion conversation.


Valerie McPhail

Valerie McPhail is a New York-based writer on things of style and artistic expression. She has a portfolio of writing for both fashion and art publications. Although she enjoys covering fashion news and supporting new designers, her favorite subject to explore is the experience of fashion and how life is communicated through clothing. She believes there is a lot to be said about this.