ENFANTS RICHES DÉPRIMÉS Opens its First Flagship in Paris

Dear Shaded Viewers,

Last weekend ENFANTS RICHES DÉPRIMÉ opened a new shop at  79 Rue Charlot . It was designed by  Parisian architect, Didier Faustino, in close conceptualization with Henri Alexander Levy. The flagship embodies ENFANTS RICHES DÉPRIMÉS’ paradoxical codes of homage, depravity and deconstructed opulence.

“The ERD boutique is an enclosed grey zone, a geometrical boudoir and a surgical limbo behind a Parisian facade. The space has been shaped as a stage built of metal and stone to enclose the experience of desire.” -Didier Faustino.

The two-story plan is visible from the olive green facade, a large window peeks into a cut out that drops into the lower floor, inspired by Gordon Matta-Clark, yielding 30-foot ceilings. The composition of dark marble and stainless steel is flooded with puke green carpet and matching Pierre Paulin sofa. Displays play on perception; shoes and accessories nearly float in the repetition of materials.

The interior evokes feelings of surrealism and cold, unattainable luxury. There is a marriage of state-of-the art modernism and streamlined elegance. Henri Alexander Levy comments, “It feels like a mixture of a bank vault, brutalist torture chamber and Clockwork Orange. I want people to feel as uncomfortable as possible.”

I like that ” I want people to feel as uncomfortable as possible.” that is a new approach to the shopping experience.




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.