Mame Kurogouchi SS20 text by Runzhou Sun

Dear Shaded Viewers,

Mame Kurogouchi SS20 collection pays homage to the art of traditional Japanese wrapping : wrapping the body with light-as-air layers and wrapping your heart with a fresh delicate palette and nature-related patterns. Designer Maiko Kurogouchi explores the basic function of clothing with different cocoon silhouettes. The fishnet trickling down from shoulders and the effortless silky outfits make you sometimes roam the Japanese bohemian dream.

The collection also showcases the full spectrum of greens, which is created by hallucinatory sunny days. In most cultures green is associated with nature, growth and life. Likewise, the takeaway word of this collection is embrace, hope and freshness.