Dear Shaded Viewers,
The starting point of the collection was the idea of a name plate necklace. Historically pioneered by African Americans in the 80’s and 90’s to express individuality, Area examined this idea by translating their brand name into different languages. They incorporated the name plate throughout the collection creating garments made of jewelry, a play between logo branding and individuality in a global context. They continued this idea developing intricate laser cut shirts, pants, leather straps on shoes and handbags, and later broderie anglaise fabric. Other influences were romantic neo-Victorian modernism and 50’s & 60’s Americana.