Through a new collection, visual artist JAHNKOY took us along a spiritual journey. Expanding our vision towards a new consideration for menswear, guests were invited to find their assigned seats among the familiar benches in an exotic setting behind traffic signs and caution tape that built the scene, as if to advise guests to settle in and prepare for a performance.
Unlike the J train’s Showtime, this was a fashion show. Streetwear’s graphic t-shirts and fancy feat sneakers paired with alethic fashions – tribal printed basketball shorts, jogger suits and karate uniforms. The models turned dancers and actors engaged with the front seat audience members, protesting with picket signs and gathering in jamboree. In the middle of the rally a community aspired the menswear industry to experience fashion in a new light: featuring secondhand materials and athletic wear to stimulate social awareness and globalization.
With the support of PUMA and Swarovski JAHNKOY made a statement on how athletic wear, fast fashion’s biggest vessel, bridges culture and identity from around the world: fashion is a concept people can relate to in relationship with music, dance and art — a cultural embrace. From this presentation we learn, that even in the noisy, crowded and distracting New York City, we can still receive a purely practical and substantial attitude to fashion. JAHNKOY displaces thought on how fashion habitually functions as a product and invites an audience to see the beauty in its art of bringing people together. There isn’t much more to fashion week that just that.