Dear Shaded Viewers.

The collection designed by a storyteller at the core, ELANUR ERDOGAN who views clothing as a metaphor that will travel with the wearer. The designer seeks stories to be told and new manners of telling them.
The current collection is called Persephone. An homage to the myth, it is a story of beauty emerging from the life’s winter days. For this collection the we collaborated with a Brooklyn-based weaver who hand loomed textiles for this collection.
The film was shot by Joe Desimone of Optik House and stars his wife Sarah Starkweather.
Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.