Ab[Screenwear] –wearable technology in fashion – a New York-based label

Dear Shaded Viewers,

ASVOFF is introducing the first Wearable Technology Fashion Film competition in ASVOFF 9 curated by Alex Murray Leslie aka Chicks on Speed, more on that ….

The brand  Ab[Screenwear] aims to re-contextualize our relationship with the digital screen. They use materials like cashmere and leather with RGB- like dichroic

 polyurethane. They will show for the first time in NYFW Wednesday, February 8.

The brand was founded by Olya Petrova Jackson. Her ‘wearables’ come in jackets that feature light-responsive holographic panels made from pliable hand-treated material through which touchscreens are operable.




Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.