Fashion LIVE! 2016 – Andrea Pojezdálová

Dear Shaded Viewers,

This was my first time attending Fashion LIVE! – Slovak Fashion Week Initiative in Bratislava. If Slovakia is famous for its textile production, which goes back to the Middle Ages, it is not known for its fashion brands, apart from Nehera, which shows in Paris. The event -led by Creative Director Olo Křížová- takes place every year in October, meaning that both Winter and Summer collections are shown during the official calendar. Andrea Pojezdálová is one of the country’s promising names, a humble and talented designer who presented her womenswear -as well as a few menswear looks. Sticking to black and streamlined cuts, she blindfolded all her models, creating a mysterious and occult atmosphere. Her tailoring was sharp and precise, from ingenuous jumpsuits and oversize dresses to stylish tunics and belted coats. Faced with the challenges of fabric availability and limited means of production, Slovakian designers would clearly benefit from governmental support in order to help them launch their businesses. If Fashion LIVE! offers them interesting visibility and a media presence -Pojezdálová won the Best Designer prize this year- it remains to be seen what kind of potential such collections have within a global arena.



Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.