Dear Shaded Viewers,

Noemie Sebayashi is the designer behind the brand Nattofranco, she is half Japanese and half French, hence the name. A few years ago she was interning with ASVOFF and I am happy to say I saw the birth of this collection and its current rise to being one of the top 10 new streetwear brands in Paris. The idea for one of the prints with the pink faces came from going through old newspaper clippings of her Dad's and coloring them in like you do when you are a kid making collages. It works. Her initial break into the fashion world came through instagram so we can call her …an instagram success.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.