Dear Shaded Viewers,
Anne-Sophie Cochevelou. The Central Saint Martins graduate was born in 1990, the last non-digital native generation. No surprise that toys are one of this designer’s big inspirations but her choice of toys are decidedly old-school and the way she applies them to fashion is quite unusual. She sees her outfits interactive performances, for instance she sees things as an interactive performance where people are invited to take her dress apart and rearrange it as she was wearing it. “I try to explore the status of women’s bodies in post-modern society through the performance art. In a beautiful costume the woman’s body is celebrated and glorified but also objectified, contrived and becomes vulnerable to the interaction of the audience that often tries to transgress the rules defined by the performance. It is the paradox of powerfulness and fragility that the woman’s body becomes the art,” she says.
“Half my time is spent obsessively trawling for junk, and the other half, obsessively putting it all together. I source dolls and discarded toys in flee markets, car boot sales and charity shops.” Many of her pieces are bespoke made with the little treasures that she finds by chance. She likes mixing vintage clothes with graphic and futuristic accessories .
Cochevelou says that her dream would be to create wearable art dresses by collaborating with big brands and using their products.