Dear Shaded Viewers,

Conceived as a dynamic platform promoting Finnish fashion worldwide and helping designers grow their network -as well as favor opportunities- Pre Helsinki showcased new talents during the last edition of Paris Fashion Week, focusing on creativity and flair. LEPOKORPI, the collection designed by Saara Lepokorpi, was subtle and refined, approaching embellishment in new and refreshing ways. Draping themselves around garments -and often hand dyed to create stronger contrasts- gathered ribbons had the seductive appeal of gentle waves, adding poetry and poise to impeccably cut dresses, tops and skirts. The Finnish designer exposed body parts while concealing others, generating some erotic tension. A graduate of Aalto University in Helsinki, Lepokorpi launched her own brand in 2012, with an emphasis on handicraft, local production and textile research. Her last collection is a clever play on contradictions, paving the way for other Finnish designers to come.





All images courtesy of nowfashion.com 


Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.