THE LATEST FASHION BUZZ AT PITTI UOMO – BY SOPHIE JOY WRIGHT

Dear Diane and Shaded Viewers, 

"The Latest Fashion Buzz" was a special project organised by Pitti Uomo in collaboration with L'Uomo Vogue and GQ Italia. 10 designers were invited to showcase their work, and here my three favourites. 

Adebayo Oke-Lawal is the designer behind Orange Culture, the only label from Africa at Pitti Uomo this year. Nevertheless, Adebayo is confident about what he is doing; using unusual pastels and silhouettes for menswear, which is an especially bold move when you consider he’s from Nigeria, a sartorially stubborn nation if I may say. Though he doesn’t ignore his origins, incorporating traditional elements in his garments alongside clean tailoring. What a unique voice! All the more reason for us to pay attention.

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Originally from Malaysia, Edmond Ooi graduated from the Antwerp Academy, and this year presented his first collection at Pitti Uomo. Metallicised graphics and laser-cut garments made predominantly of rubber were attention grabbing amongst the calmer, sharply tailored pieces.

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Kristian Guerra’s garments feel unusually papery yet robust and luxurious, somehow. This distinctive tactility has come about through his passion for research. Working with Limonta, Guerra has created urban outerwear and down-jackets for his studio Ghostwear, which were valid and intriguing even through this year’s sea of outerwear at Pitti Uomo.  

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Happy Monday, 

Sophie Joy

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Sophie Joy Wright

@sophiejoywright

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