SEOUL FASHION WEEK – DOII FALL WINTER 2014/15 – TEXT BY PHILIPPE POURHASHEMI

Dear Shaded Viewers,

With her passion for color, embroidery and opulence, Doii Lee is a bit of an oddity within the Korean fashion landscape. Having worked for the likes of John Galliano and Antonio Marras before launching her own brand, she's clearly not a minimalist. Celebrating female curves and the beauty of embellishment, her clothes are flamboyant and sexy, coupled with a unique eye for unexpected pairings. This season, her dresses were flirty and fierce, emphasizing the waist and making a statement. Unabashedly feminine, her vision felt optimistic and fun, giving a nice breath of fresh air to the week's packed show schedule.

Best,

Philippe

http://www.seoulfashionweek.org

Philippe Pourhashemi

A freelance fashion writer, consultant and stylist, Philippe Pourhashemi was born in Tehran in 1976. He grew up in Paris, before moving to Scotland to study Foreign Languages. His passions are fashion and culture, as well as music and film. He writes and styles features for Metal in Barcelona, Behind the Blinds in Brussels, Contributor in Stockholm, Veoir in New York and SKP in Beijing. He was named Fucking Young's Editor-at-Large in 2016 and has contributed to ASVOF since 2008, acting as Correspondent-at-Large since 2012. An avid traveler, he likes to explore exotic fashion weeks and unexpected destinations whenever he can.