Dear Shaded Viewers,
The Y/PROJECT video symbolises the interior and exterior force of the brand's identity through dance and at the same time conveys a strong sense of renaissance, looking forwards while looking backwards and all the time respecting the legacy of the brand.
The line will debut in January during Mens Paris Fashion Week
Directed by Arnaud Lajeunie, a young French photographer/directeur working for Wallpaper, Visionaire, Maison Martin Margiela, Le Monde, etc …) http://arnaudlajeunie.com/
