Y/Project Video Directed by Arnaud Lajeunie


Dear Shaded Viewers,

The Y/PROJECT video symbolises the interior and exterior force of the brand's identity through dance and at the same time  conveys a strong sense of renaissance, looking forwards while looking backwards and all the time respecting the legacy of the brand. 

The line will debut in January during Mens  Paris Fashion Week 

Directed by Arnaud Lajeunie, a young French photographer/directeur working for Wallpaper, Visionaire, Maison Martin Margiela, Le Monde, etc …)  http://arnaudlajeunie.com/


Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.