London’s Hottest New Label: ‘MATAR’ debuts at LFW


Once in a while, someone appears who has that elusive, magical quality that you just know will make her into a star.  Enter Hind Matar, the designer behind the brand new label MATAR.  Most certainly not to be confused with all those other new names floating around out there.  MATAR is a world apart.  Her collection — and Hind herself — must be encountered in person to be fully appreciated.  Anyone at London Fashion Week in the next couple of days who might just be looking for the next big thing, pop by the East Wing of the first floor of Somerset House.  Here's a teaser….



MATAR's debut SS14 collection is a detailed study
and interpretation of two of beauty's ultimate clich