SR.MARCELO HORACIO MAQUIEIRA REPORTS ON SEOUL FASHION WEEK S/S11: JOHNNY HATES JAZZ SNEAK PREVIEW.

Dear Shaded Viewers and Diane,

Korean designer JiHyung Choi has found the way to intrigue from the moment of baptizing her label Johnny Hates Jazz. You might think her garments designed are for a young man who wants to be rock noisier without really hating jazz in the end. I see it more as an ambiguous commercial strategy. The door is open to create a male line in the future because until now the runway has been done by Johnny

Marcelo Horacio Maquieira Piriz

DESIGNER CONSULTANCY.RETAIL DEVELOPMENT.MEDIA RELATIONS.BUYING ADVISER

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