Dear Shaded Viewers,

Shall we for a moment contemplate upon balance in the constant game of the positive and negative spaces, where to cure 'Black' you need white as an antidote (a whiff of reference to the current exposition at MoMu in Antwerp, since every time the props are mounted upon the Fashion Museum stage, it bookmarks a new page in our history). And if it wasn't for the location I would not dare to oppose the two – but remember, the opposition is for the sake of balance.

Yesterday night the Mapp.store in Brussels hosted the launch event of the 5th edition of the SangBleu magazine. If you are not familiar with Mapp. I do strongly recomment you to invest into a moment of curiosity while browsing through www.thisismapp.com, for this at sight ordinary store regularly tranfsorms into a performance space, and yesterday night we've witnessed probably its best so far.

Sang bleu at mapp3 small

The dancers have conceived a piece composed of several short movement 'parables' working through the space of the store and re-thinking the dynamics and the movement within the given space. Every volume that the body of the dancer may hold has been filled with the movement of another dancer that only originates from the previous movement or the complete absence of such, resulting in constructivist human sculptures, in which the body is a mere graphic form recondite to emotion.
Sang bleu at mapp1 small
Sang bleu at mapp2 small

This dance piece is yet another collaboration between the SangBleu and those creatives who they admire. As Jeanne-Salome Rochat, the arts director has kindly explained, the appearance of any names on the pages of SangBleu's 5th issue, be it the Royal College of Art graduate Katie Eary or an established house such as Boudicca is due to an intuitive selection based on personal relationships. And if being of Swiss origin renders you at times image-guilty, the content of a magazine explores a great deal of the America's freedom of body alternation, looking through the European eye on overseas, so to speak. The uniform and almost catalogue-like layouts of SangBleu are the result of constant debates of whether a certain image is self-sufficient or whether it may use some text, and therefore underline the duality – the search for balance.

I'm pleased to introduce this timely event as a first step in a long quest for European identity in fashion, just when the boundaries blurred and we speak of duality in the heart of the Old Continent.
Sang bleu at mapp4 small
fyi: 

www.thisismapp.com

www.sangbleu.com

mm
Alexandra Murray-Leslie

Alex is an artistic researcher and co-founder of the art band Chicks on Speed. She is currently Professor, Trondheim Academy of Fine Art, Norwegian University of Science and Technology and Honorary Industry Fellow, Faculty of Design, Architecture and Building, University of Technology Sydney.

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