Dear Shaded Viewers,
SO/ Paris continues its support of emerging creative talent by welcoming designer J. Simone and her Spring/Summer 2026 collection through June 29. As a partner of SPHERE, the Paris Fashion Week initiative dedicated to emerging designers, the hotel further establishes itself as a meeting point for fashion, art, and contemporary culture.
Playful, ironic, and contemporary. J. Simone presents a collection conceived as a love letter to Paris.
Familiar elements of the city are reimagined through fashion: Parisian pigeons become leg warmers, cigarette smoke appears as prints on denim pieces developed with the Paris-based label Labdip, while Pigalle kebab shops and the neon signs of tobacco stores inspire graphic and unconventional designs.
With this immersive collaboration, SO/ Paris once again demonstrates its commitment to supporting new creative voices while creating a space where fashion, art, and culture can interact in unexpected ways.
Part of the SO/ Hotels & Resorts collection, SO/ is known for its close relationship with the fashion world and its ongoing collaborations with leading designers including Guillaume Henry, Christian Lacroix, and Viktor&Rolf.
I am also happy to note that SO/ Paris has been one of our beloved sponsors of ASVOFF Film Festival, and it is always a pleasure to see the hotel continuing its support of creativity, emerging talent, and cultural exchange in Paris.
Yours digitally,
Pedro
