Dear Shaded Viewers,
To show this collection N.I.C.E. built a temporary community 160 miles north of the San Francisco city limits. The intent was to organically capture imagery of the season's clothing and product through real experience rather than art direction. Over a six-day period, on 20 acres of land, models, photographers, and guests participated in the experiment by relying on available resources to build shelter, set up sound systems and cook meals.
N.I.C.E. documented the experiment through photo essays and film.
Later,
Diane
