Sao Paulo Fashion Week Day 1

Dear Shaded Viewers,

I arrived in Sao Paulo about 11h this morning only to find out we should be downstairs and ready for the first show in 30 minutes. I got ready in record breaking time.

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I could not resist asking Robb to snap this photo. Later while waiting for the Forum Tufi Duek show to begin my eyes settled on Sameer Reddy’s sandals from Thailand. Imagine, the designer invited everyone to his home to attend his show.

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Forum photos by Agencia Fotosite

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Forum photos by Agencia Fotosite

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After the show Sameer, Akiko and I went back to our hotel to find Robb Young who arrived just as we were leaving for the first show. We all went for lunch at Z Deli, our canteen while in Sao Paulo. Back to the location for the shows and I ran into Jeff Ares from Vogue Brazil, before the Fause Haten show.
http://rgvogue.ig.com.br/gossip/2008/01/16/trend_lady_1154565.html

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Not only does Sao Paulo Fashion Week have the coolest press room on the planet but you can also get a wonderful hand, shoulder and foot massage. Sameer, Robb and I all indulged.

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Sameer getting his hand massage and me next to my saint, Dr. Udnice de Oliveira Nozima. We all vowed to go back and see them every day.

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Erika Palomino is the editor and chief of KEY and The Sao Paulo Fashion Week Journal that is put out every day – 64 pages.

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Lee Carter in the SPFW Journal office and waiting for the Alexandre Herchcovitch show to begin.

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Alexandre Herchcovitch photos by Agencia Fotosite

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Alexandre Herchcovitch photos by Agencia Fotosite

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MTV couple and the Vogue editor at the Vogue cocktail

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THere was the Osklen show and then the after party. My battery died, I’ll post photos tomorrow from the SPFW site and guess who did not make it to the party? It’s already 2h and I am now ready to get ready for my bed.

Later,

Diane

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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