God’s True Cashmere is the House Brad Pitt cofounded in 2019. Tie a brand to a name that famous across the planet, and some questions surface before you have even seen a single piece. Is this Pitt merch dressed up as fashion? Is he genuinely involved? The House lets the clothes quietly shut down the argument, with two lines, cashmere and linen, both crafted in Italy, both otherworldly exquisite.
The presentation of the new collection, even happening during Paris Fashion Week, remained intimate, the House choosing to shine a single candle’s worth of light on itself rather than the floodlight the week usually calls for. Pitt was not there, sadly for the room, but perfectly consistent with that same approach.
His cofounder was there instead, Sat Hari Khalsa, a jewellery designer and holistic healer who once toured with the Red Hot Chili Peppers administering intravenous ozone therapy, a detail Anthony Kiedis himself later wrote about in his memoir. Asked how involved Pitt still is, she answered without hesitation, visibly proud, confirming that he remains closely engaged in choosing the colourways and the stones for each piece.
Her own authority on the subject predates the brand by decades, and it shows in the details. Every shirt carries seven buttons down the front for the seven chakras, eleven in total once the cuffs and pockets are counted, the number of mastery in numerology. The snaps and buttons across the collection are hand carved in India from natural gemstones, no two entirely alike, chosen for what the House describes as their capacity for protection, grounding, clarity and love. Choosing a piece here means choosing its stone too, courage in one, wealth in another, calm in a third, whichever property is meant to sit against your skin for the day.
Labradorite is prized for the sense of calm it is said to carry, while amethyst was chosen for harmony and protection, into the shirt buttons, at the ankle on an exceptional ribbed cashmere ensemble, and at the crown of every cap. The word « LOVE » quietly appears inside the cuff of certain shirts as a small reminder of what the wearer is meant to be carrying.
And what a name for a House. Quite pretentious, you might think. Except it is not a name dreamed up by a branding agency, it is hers. It comes from Gurmukhi, the sacred language of the Sikh tradition in which practitioners of Kundalini yoga are given spiritual names, where Sat means truth and Hari is one of the names for God. Sat Hari’s own name translates, almost too neatly, to God’s truth.
Among the pieces was a short sleeve cashmere t shirt, plain where almost everything around it was patterned. A shape this classic, cut in a material this exceptional, is beyond chic. It will not speak to everyone, and it does not appear to want to. But holding it, you understood every word of that name.
The scarcity is deliberate too. Pieces are produced in strictly limited runs, sold through around thirty stockists worldwide, and none of it, by all accounts, ever goes on sale, the shirts alone priced well over two thousand dollars. Pitt and Sat Hari seem to be nurturing this House the way the chakras are meant to rise, one centre steadied before the next is ever allowed to open.
