Dear Shaded Viewers,

 

HYACYN presents REF 11211 during Paris Fashion Week, bringing the New York label to Paris for the first time. The collection continues the brand’s evolution with a sharper focus on tailoring, slimmer proportions, and a wardrobe that feels increasingly precise without losing its original character.

 

REF 11211. Photo by Robbe Wildiers

 

 

 

Rather than searching for a new narrative each season, HYACYN returns to the ideas that have shaped the label from the beginning. This time, rebellion feels personal. A quiet determination to protect one’s identity in a world that constantly asks people to fit predefined roles.

 

Photos by Robbe Wildiers

 

Structured jackets, relaxed trousers, and refined suiting establish a dialogue between discipline and ease. The silhouettes are cleaner, the construction more confident, yet the collection never feels detached from the label’s independent spirit.

 

 

Tobias Ulmer, HYACYN founder and designer. Photo by Robbe Wildiers

 

REF 11211 reads as another chapter in HYACYN’s story, expanding its vocabulary while remaining unmistakably its own.

 

Yours digitally,
Pedro

Pedro Guez

Paris-based, Mexican-born multidisciplinary creative, Pedro Guez specializes in Creative & Digital Innovation Direction with a focus on Fashion-Tech and Generative AI in Art, Fashion & Media. He leads Studio Obvio, home to his original IP, 'Arcadia Black Sheep', a unique anime universe exploring digital culture and future narratives for fashion. Pedro curates the AI-Generated Fashion Film category at the ASVOFF Film Festival, supporting creatives worldwide while exploring how generative technologies can expand and democratize artistic expression. With an Executive MBA from IFM Paris, his work integrates hybrid workflows and cross-geography creative communities, always open to alliances and collaborations to imagine the future.

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