Dear Shaded Viewers,
During Paris Fashion Week, LOVELOUDER presents its Fall Winter 2026–2027 collection ‘Orientation: After the Sirens’. The title already suggests a turning point. The moment when the music stops and the air becomes clear again.
The Sirens belong to mythology, of course. Beautiful, dangerous voices calling sailors away from their path. But the story feels strangely modern. Today the voices are everywhere. Expectations. Romance. Culture. The endless suggestions about who we should be. LOVELOUDER looks at what happens after that moment of enchantment; when the spell breaks.
Nice venue. Special thanks to Valentine Verhaegen and Sergio de Rezende.
Yours digitally,
Pedro
Pedro Guez
Paris-based, Mexican-born multidisciplinary creative, Pedro Guez specializes in Creative & Digital Innovation Direction with a focus on Fashion-Tech and Generative AI in Art, Fashion & Media. He leads Studio Obvio, home to his original IP, 'Arcadia Black Sheep', a unique anime universe exploring digital culture and future narratives for fashion.
Pedro curates the AI-Generated Fashion Film category at the ASVOFF Film Festival, supporting creatives worldwide while exploring how generative technologies can expand and democratize artistic expression.
With an Executive MBA from IFM Paris, his work integrates hybrid workflows and cross-geography creative communities, always open to alliances and collaborations to imagine the future.
