Dear Shaded Viewers,
Dover Street Market, the glorious crucible of chaos, has always belonged to the future. But for Spring/Summer 2026, DSM isn’t just showcasing the next wave — it’s becoming the wave. The store that turned shopping into a pilgrimage is launching its first original brand.
Yes, you read that right. After 21 years of retail revolution, Dover Street Market is stepping onto the frontlines of creation, not just curation. And in true DSM anti-fashion fashion, it’s bringing in Kei Ninomiya — the architect of fashion’s most poetic geometry — to launch this new era. Ninomiya, known for turning monochrome into magic (see also: the cult of Comme kinship), kicks things off with a collection you already want to see before you’ve seen it.
Call it a vessel, a battery pack for the boundless, a stage where the industry’s most intriguing minds will convene and carve. Kei’s spring collection is only the first act; more designers — each chosen for their ability to incite, provoke, and delight in their own right — will join in coming seasons, offering a full-spectrum DSM experience curated from the inside out.
If you’ve ever set foot inside a Dover Street Market (and spent an hour internally justifying a sequin-drenched boot purchase), you already know: This isn’t about sameness. This is about amplifying the “beautiful chaos” DSM has championed in its stores for over two decades — a see-and-be-seen riot of taste, category, and culture. The next chapter? It’s going to be messy, mercurial, and, most of all, thrilling.
I got a preview of Kei Ninomiya’s debut collection at the DSM Brand Development showroom — 35-37 rue des Francs Bourgeois, Paris 4.
Dover Street Market’s next act awaits—and, as usual, none of us know quite what to expect. Would we really have it another way?
Later,
Diane
