Launch of the UNIQLO Spring/Summer 2025 Roger Federer Collection

Dear Shaded Viewers,

“Kindness makes the world better,” said Roger Federer -one of the most influential figures in sports today- during the presentation of his SS 2025 collection at the Tennis Club de Paris, designed by UNIQLO Creative Director Clare Waight Keller.

Inspired by Roger’s style, travels, and the uniqueness of Japanese culture, this life-lived-in-motion collection is simple yet refined: everyday sportswear in neutral hues. Drawing inspiration from the UNIQLO logo, square holes are mapped onto the performance fabric of the DRY-EX Polo Shirt (which was given away at the event) and appear on the specially designed buttons of the AIRism Piqué Polo Shirt.

The collection is filled with thoughtful details that speak to Roger’s lifelong pursuit of excellence. Its sophisticated, minimal sportswear includes easy-to-layer polo shirts, active shorts, and seamless knitted hoodies-all designed for unrestricted movement.

Launch of the UNIQLO Spring/Summer 2025 Roger Federer Collection Launch of the UNIQLO Spring/Summer 2025 Roger Federer Collection Launch of the UNIQLO Spring/Summer 2025 Roger Federer Collection

Bravo to Roger, Clare, and everyone involved in the creation of both the collection and today’s event. The attention to detail in the set and timing was impressive.

Launching May 16. Early access will be available in Europe starting this week.

Yours digitally,
Pedro

Pedro Guez

Paris-based, Mexican-born multidisciplinary creative, Pedro Guez specializes in Creative & Digital Innovation Direction with a focus on Fashion-Tech and Generative AI in Art, Fashion & Media. He leads Studio Obvio, home to his original IP, 'Arcadia Black Sheep', a unique anime universe exploring digital culture and future narratives for fashion. Pedro curates the AI-Generated Fashion Film category at the ASVOFF Film Festival, supporting creatives worldwide while exploring how generative technologies can expand and democratize artistic expression. With an Executive MBA from IFM Paris, his work integrates hybrid workflows and cross-geography creative communities, always open to alliances and collaborations to imagine the future.