Levi’s® and UNDERCOVER Celebrate the Japanese Label’s 35th Anniversary with New Collaboration photos by Clara Balzary

Dear Shaded Viewers,

In the ever-evolving landscape of fashion collaborations, few partnerships manage to strike the delicate balance between heritage and innovation quite like the latest offering from Levi’s® and UNDERCOVER. This second iteration of their creative alliance isn’t just another capsule collection; it’s a sartorial revolution that marries the rebellious spirit of Tokyo’s underground with the timeless appeal of American denim. Jun Takahashi, UNDERCOVER’s enigmatic founder, has once again proven why he’s considered a visionary in the industry. Since 1990, his brand has been the enfant terrible of fashion, gleefully blurring the lines between haute couture and street culture. Now, Takahashi’s iconoclastic approach collides with Levi’s® storied legacy, resulting in a collection that’s both a nod to the past and a bold stride into the future.

At the heart of this 9-piece collection lies the Pinnacle Type II Trucker Jacket, a garment that encapsulates the essence of this collaboration. Takahashi’s reimagining of this classic piece, complete with detachable zip detailing, isn’t just a design choice—it’s a statement. It’s as if he’s taken a scalpel to fashion history, dissecting and reassembling it with the surgical precision that has become his trademark.

But the collection’s appeal extends beyond mere aesthetics. Each piece tells a story, with zigzag patterns whispering tales of UNDERCOVER’s archives circa 2003. It’s this attention to narrative that elevates the collection from mere clothing to wearable art.

In a stroke of casting genius, the campaign features none other than Flea, the irrepressible bassist of the Red Hot Chili Peppers. Shot in his Malibu sanctuary by his daughter Clara Balzary, Flea emerges as the perfect avatar for this collection. His raw energy and uncompromising individuality mirror the ethos of both Levi’s® and UNDERCOVER.

As the January 18th launch date approaches, fashion enthusiasts and cultural connoisseurs alike are poised for what promises to be more than just a product release. It’s a celebration of creativity unbound, a testament to the power of collaboration when executed with passion and precision. Whether you’re a denimhead, a streetwear aficionado, or simply someone who appreciates the artistry of fashion, this collection demands attention.

In a world often criticized for its superficiality, Levi’s® x UNDERCOVER reminds us that fashion, at its best, is a form of self-expression—a rebellion against the ordinary. It’s not just about what you wear; it’s about how you wear it, and more importantly, why. As we anticipate the collection’s arrival in select stores and online platforms, one thing is clear: this is more than fashion. It’s a cultural moment, stitched together with thread, denim, and unapologetic creativity.

https://undercoverism.com/

About the Levi’s® brand

The Levi’s® brand epitomizes classic American style and effortless cool. Since their invention by Levi Strauss &

Co. in 1873, Levi’s® jeans have become one of the most recognizable garments of clothing in the world—capturing

the imagination and loyalty of people for generations. Today, the Levi’s® brand portfolio continues to evolve

through a relentless pioneering and innovative spirit that is unparalleled in the apparel industry. Our range of leading

denim and accessories are available in more than 110 countries, allowing individuals around the world to express

their personal style. For more information about the Levi’s® brand, its products and stores, please visit levi.com.

About Levi Strauss & Co.

Levi Strauss & Co. is one of the world’s largest brand-name apparel companies and a global leader in denim. The

company designs and markets jeans, casual wear and related accessories for men, women and children under the

Levi’s®, Dockers®, Levi Strauss Signature™ and Beyond Yoga® brands. Its products are sold in more than 110

countries worldwide through a combination of chain retailers, department stores, online sites, and a global footprint

of approximately 3,200 brand-dedicated stores and shop-in-shops. Levi Strauss & Co.’s reported 2023 net revenues

were $6.2 billion. For more information, go to http://levistrauss.com, and for company news and announcements go

to http://investors.levistrauss.com.

About UNDERCOVER

Founded by designer Jun Takahashi in 1990, UNDERCOVER gained popularity in the underground Tokyo scene

for its unique fusion of street fashion, art, and music subcultures. The brand later expanded into high-end fashion

and presents their collections at Paris Fashion Week. Over the last 30+ years, UNDERCOVER has achieved global

recognition and maintained strong acclaim among fashionistas by always keeping its unique view of the world at its

core.

Later,

Diane

mm
Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

SHARE