Hotel Louis the Belgian silk scarf label created by Louis Appelmans photos by Benoit Bethume

Dear Shaded Viewers,

Founded in September 2023 by Louis Appelmans, Hotel Louis reimagines the traditional silk scarf as a modern, artistic piece, combining innovation with artisanal expertise. The brand draws its identity from the concept of an imaginary hotel, with each creation telling a unique story. The 100 x 100 cm silk scarf is made in Italy and depicts a hotel room with its iconic view of Brussels. With the creation of each new scarf a new room is created. The scarves can be combined via an innovative buttoning system. The hand-illustrated, by Louis Appelmans, scarves come in three sizes all with the discreet buttoning system which is inspired by classic shirts, allowing easy assembly. The pieces can be assembled as a total look or as fashion accessories.
Louis Appelmans graduated from La Cambre School of Design.
Later,
Diane
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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.

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