Dear Shaded Viewers,
Move over, fashion world—A$AP Rocky and AWGE just unleashed a storm at Paris Fashion Week with their debut collection, “American Sabotage.” This isn’t just a runway show; it’s a cultural movement, a witty blend of art and activism wrapped in 30 meticulously crafted looks. With design aces Joshua Jamal, Bede Marchand, and Coucou Bebe in the mix, this collection is a deep dive into Rocky’s creative genius.
From the get-go, guests knew they were in for something special. Greeted by Alpine-sponsored supercars and AWGE misfits wielding flags proclaiming “Don’t Be Dumb,” the tone was set. The venue at Hôtel de Maisons transformed into a dynamic stage where every stitch had something to say.
Rocky, the “Fashion Killa,” has always danced to his own beat, and this show was no exception. Set to unreleased tracks from his upcoming album, the collection melded streetwear with political satire, featuring PUMA footwear and Ray-Ban eyewear. The designs screamed purpose—think phrases like “POLITICAL SATIRE” and bomber jackets emblazoned with bald eagles and the American flag.
Rocky’s vision of “ghetto expressionism” came alive with oversized silhouettes and layered pieces, reflecting the gritty reality of New York street scenes. The rebellious spirit was palpable, from an Uncle Sam poster flipping the bird to faux flannel shirts echoing Rocky’s early 2010s vibe.
Amidst the chaos, there were moments of pure genius. Models strutted in beaded hair and bright bandanas, some with low-rise skirts or heavily-layered tank tops. Trompe l’oeil “wet” T-shirts and skintight bodysuits stitched with receipts were showstoppers, pushing the boundaries of conventional fashion.
The slogans were bold and unmissable—”AMERICAN SABOTAGE” and “POLITICAL SATIRE” splashed across bomber jackets and bulletproof vest-printed tees. An NYPD sweatshirt and Harrisburg, Pennsylvania motifs added layers of meaning, inviting interpretations on systemic inequality and social justice.
Rocky’s personal touch was evident everywhere. He emerged post-show in giant Ray-Bans and a bomber jacket printed with his own mugshot, epitomizing the blend of statement and style.
“American Sabotage is more than just a brand—it’s a movement,” Rocky declared. “We’re breaking boundaries and making statements through every piece, reflecting the spirit and resilience of our communities.”
With partnerships from heavyweights like Roc Nation, Hennessy, and Alpine Cars, and sponsors like Shopify and Armand de Brignac, this debut was as much about community and collaboration as it was about fashion. The runway, peppered with clear garbage bag beanbag chairs from Rocky’s Hommemade brand, added a quirky, personal touch.
In the end, Rocky’s debut was a brilliant, chaotic, and passionate blend of fashion, music, and activism—a true testament to his unique vision. Welcome to the new frontier of fashion, where every thread is a statement and every look challenges the norm. American Sabotage isn’t just a collection; it’s a revolution.
Later,
Leticia
