A radiant truce in the 7-day Paris-rain-marathon, MAXHOSA got the whole South African embassy jamming at 10 am to the soulful sound of Amapiano. We’re delving into visual vibrations – a journey encapsulating the essence of African cultural heritage.
Patterns on patterns, a contemporary aesthetic juxtaposition – the collection “My Conviction” is a proclamation of MAXHOSA’s essence and identity. Proudly African – a motto echoing the commitment to honoring Africa’s past, present, and future heritage through clothing. “The inspiration behind our brand is simple. We use traditional and cultural beadwork, patterns, and motifs, then modernize and make the garments appeal to the current changes,” highlighted MAXHOSA’s creative director, Laduma Ngxokolo.
Flamboyant nuances and contrasting textures nurture the dynamic visual effects. The designer continues his exploration of symbolism through Xhosa beadwork – a traditional craft deeply rooted in the cultural heritage of the Xhosa people of South Africa. This intricate and vibrant form of embroidery holds cultural and historical significance – depicting elements of nature, spirituality, or substantial life events within Xhosa communities. MAXHOSA re-enchanted knitwear with infused Xhosa beadwork patterns, revealing infinite hybrid combinations from socks to tailored ensembles.
Crowning achievements, the storytelling is cultivated through embellishments. Silhouettes adorn beaded ornaments – emblems of tribal affiliation and social status. A mad crush for the Xhosa knitted cap framed with blue beads, an aura booster now substituting to your sage cleansing rituals. Black Royalty o’clock – the designer adds an emphasis on footwear and earrings sublimated with textured and tribal heraldic badges.
Over the years, Laduma Ngxokolo kept it real, ensuring his perspective on social responsibility is sustained – fostering a luxury institution that benefits all. Preach. A kaleidoscope of richness and diversity, MAXHOSA enlightens audiences worldwide to embrace the beauty of the African heritage.
