MARINE SERRE’s Parisian Odyssey: A Fusion of Style and Sustainability at Ground Control

Dear Shaded Viewers,

MARINE SERRE delights in guiding her audience to unexplored realms, slightly off the beaten path yet conveniently close to the Gare du Lyon. The chosen venue, Ground Control in Paris, has undergone a remarkable transformation from a former railway shed to a vibrant space seamlessly fusing cultural, social, and sustainable components. Within this industrial setting, one discovers an array of shops, a bustling food hall, lively bars, and a radio station, contributing to an unparalleled presence in the tapestry of Parisian experiences.

As attendees step into a misty morning, they enter a surreal space blurring reality and fiction, contrasting the laid-back essence of the collection. Hanging spheres of light, reminiscent of lunar cycles, femininity, and grace, fill the atmosphere, aligning with the collection’s themes. This space becomes a lively hub for Serre’s community to gather and connect.

Adding a poetic touch, the music draws inspiration from Marine’s eclectic taste, incorporating contemporary R&B, Hip-Hop, electronic, and classical compositions. It weaves in various sounds and intimate messages, creating a dialogue from Ground Control to Space, echoing the sentiment of expressing unsaid thoughts. The name Ground Control pays homage to David Bowie’s “Space Oddity,” initiating a celestial journey through time and space reflected in the show’s soundtrack.

The diverse casting, including individuals sourced through social media, converges in front of different spaces like the Effet de Serre flower shop and the MARINE SERRE record store. This live expression mirrors the brand’s lifestyle, embracing people from various social, cultural backgrounds, and ages.

The collection of 43 looks unfolds through different epochs and spaces, showcasing the brand’s hybrid approach. It commences with sophisticated black transparent ensembles and elegant silhouettes featuring the All Over Moon pattern adorned with strass. Progressing, the runway displays a mix of grey All Over Moon leather, sartorial tailoring, and a new mesh, enabling the layering of the iconic Moon print.

A burst of color emerges with red and fuchsia, introducing playful silhouettes crafted from the brand’s pillar materials: moire, satin-like-viscose, and silk scarves. The show then transitions to beige casual workwear paired with chic python looks, accentuated by delicate lace details. The collection reimagines the uniform with timeless tailoring Moon Diamant looks in black and a new navy blue.

As a sustainable gesture, guests receive a shopping bag crafted from recycled and durable materials, embodying the invitation to practice conscious consumption. This All Over Moon shopping bag aligns with MARINE SERRE’s commitment to sustainability. The show concludes with four couture looks, including a sophisticated and mesmerizing finale.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.