Since its foundation in 1993, TIME has been a staple in the wardrobes of independent and powerful Korean women. TIME has risen in society alongside them, sewing an emotional bond to grow deeper than just fashion. This Fall/Winter Season, TIME makes its debut at Paris Fashion Week, in Palais de Tokyo, headed by Creative Director Choi Jung In.
TIME’s FW24 Collection, titled “Confidential Club”, represents the common threads between like-minded women. Choi Jung In has captured a femininity that is magnetic and powerful, yet equally sensuous. Her inspirations came from two films: the blurring of reality and imagination in “Lost Highway”, and the way stories of vastly different lives from around the world find moments to exist in harmony in “Night on Earth”.
Oversized coats with experimental tailoring and bold structures offer an allure, communicating a bold and leading attitude. Dresses hug the figure without restricting it, maintaining comfort, and empowering the woman to be who she is. Playful details such as shiny, sequined shorts peeking out from under a coat and mirror details on mini dresses are an unexpected, inviting twist on an outdated trope of the working woman.
Each garment of the Confidential Club represents its own step forward in the evolution of a classic wardrobe. TIME has inspired women in Korea for decades and now shares its signature across the globe.
