YOSHIKI Unveils MAISON YOSHIKI PARIS: Milan Fashion Week Debut and Beyond

YOSHIKI’s brand, MAISON YOSHIKI PARIS, made its debut on February 20 during Milan Fashion Week Fall/Winter 2024/25. The runway show at Bocconi impressed fashion media and industry attendees. YOSHIKI curated an international team for the Milan debut, featuring renowned figures such as fashion stylist Carlyne Cerf de Dudzeele, casting director Maida Gregori Boina, hair stylist Odile Gilbert, and makeup artist Kabuki. Kuki de Salvertes, known for working with designers like Vivienne Westwood and Raf Simons, joined as the brand’s development director.

The cutting-edge line showcased 37 looks, including clothing, accessories, and shoes, emphasizing glamorous and genderless designs. MAISON YOSHIKI PARIS, an extension of YOSHIKI’s creative endeavors in fashion, design, and lifestyle, will soon offer select items on its official website.

The debut presentation featured a dramatic soundtrack with YOSHIKI making an onstage appearance. The set list included compositions by YOSHIKI, Hiroshi Fujiwara, and classical arrangements by YOSHIKI. Collaborations with Grounds, Adult Antwerp, Archived Prototypes, and Thierry Lasry were highlighted in sneakers, shoes, jewelry, and eyewear.

YOSHIKI shared his vision for MAISON YOSHIKI PARIS, emphasizing sustainability, upcycling, and a genderless approach. Reflecting on his childhood surrounded by textiles, craftsmanship, and elegance, YOSHIKI expressed his longstanding interest in avant-garde fashion.

Milan, with its cultural influences and artistic significance, served as a key inspiration for MAISON YOSHIKI PARIS. YOSHIKI aims to expand the brand beyond fashion, collaborating with French houses for lifestyle products, such as glassware with BACCARAT. The debut collection features 37 looks, predominantly black with subtle red accents, showcasing elongated, structured silhouettes using high-end, natural materials.

YOSHIKI plans to select muses and ambassadors from the new generation of artists and singers. In addition to fashion, MAISON YOSHIKI PARIS will venture into lifestyle collaborations, including  an ongoing partnerships with Rob Mondavi, Jr. for wines and Pommery for champagne.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.