MFW SS’24 Diesel’s Drenched Decadence: A Night to Remember in Milan by Leticia Dare


Dear Shaded Viewers,


In a fashion world often marked by predictability, Diesel dared to defy conventions and embrace the unapologetic spirit of rebellion in its Spring/Summer 2024 showcase. Under Milan’s capricious skies, Creative Director Glenn Martens orchestrated a night that blurred the lines between fashion, art, and pure exhilaration.

Set against the historic backdrop of Scalo Farini, Diesel’s runway show defied the elements. As over 7,000 attendees gathered under foreboding clouds, the rain began to fall. But rather than retreating, the audience danced on, creating a sea of defiance that set the tone for the evening.

As models strutted down a 150-foot runway, the rain intensified. Yet, Diesel’s show pressed on, capturing the raw, electrifying energy of the moment. The crowd, undeterred by the downpour, recorded every unforgettable moment on their smartphones.

In a remarkable move, Martens extended an invitation to 1,500 students and 6,000 members of the public. It transformed the event from a fashion show into a celebration of unity, reminding us that fashion can be a shared experience, accessible to all.

Shredded jersey and distressed denim served as the collection’s canvas, a visual metaphor for Diesel’s rebellious spirit. The brand’s signature denim underwent a transformation, merging with polyester to create velvety textures adorned with floral and camouflage patterns.  Classic movie posters came to life on distressed prints, a nod to Hollywood’s enduring allure. Artisanal pieces showcased meticulous craftsmanship, including dresses woven from shredded denim and charred mesh.

Oversized Diesel-branded baseball caps added a playful touch, while D-Vina Charm strappy heels and D-Woodstock slip-on heels featured film poster prints. Thigh-high D-Cloud boots in molded denim gave the illusion of bootlaces, and D-Hammer men’s boots proudly displayed the Diesel insignia.

As the final model graced the runway, the rain miraculously ceased, marking the triumphant climax of an audacious display. Diesel’s “Only The Brave” slogan rang true, showcasing remarkable courage not only in the face of nature but in redefining the very essence of fashion.

In a world often filled with hollow slogans, Diesel’s Spring/Summer 2024 collection was a testament to the brand’s fearless pursuit of the bold. It was a night when sartorial rebellion reigned supreme, and Diesel emerged as the conductor of a fashion symphony that will resonate in our memories for years to come.





Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.