Dear Shaded Viewers,
In a captivating fusion of extravagant beauty, Matty Bovan’s SS24 collection for London Fashion Week draws its inspiration from the glamorous 1980s American party dresses, breathing new life into them. Bovan’s designs transport us to a world reminiscent of the realms crafted by literary giants Stephen King and filmmaker David Lynch, unveiling a dreamlike version of America underpinned by enigmatic, dark undertones.
With meticulous craftsmanship, each garment in Bovan’s collection emerges as a meticulously crafted work of art, pushing the boundaries of what fashion can be. These dresses transcend mere clothing; they are wearable sculptures, adorned with intricate embroidery and Matty’s unmistakable signature script. As models took to the stage in a dynamic presentation, choreographed to perfection by Simon Donnellon, the collection shone as a beacon of hope during challenging times.
Bovan’s creative process is deeply rooted in tradition and instinct, underscoring the enduring value of tangible, real-life experiences in an increasingly digital world. In the ever-evolving landscape of fashion, Matty Bovan stands as a true visionary, boldly redefining conventions and leaving an indelible mark on the industry.