Uninhibited Sophistication: Koché’s SS24 Collection Redefines the Fashion Wardrobe at PFW by Leticia Dare


Dear Shaded Viewers,


Uninhibited Sophistication: Koché’s SS24 Collection Redefines the Fashion Wardrobe


A fashion wardrobe is more than a mere collection of clothes; it is a tangible manifestation of a designer’s vision, a meticulously crafted ensemble where every detail holds significance. In Christelle Kocher’s Spring/Summer 2024 collection, this concept of a fashion wardrobe takes on a new dimension. With exquisite embroidery, hand-painted lace, and a blend of materials like muslin and georgette, Kocher delicately reimagines the essence of her creative vision—an audacious and inventive fashion that harmoniously merges popular culture with exceptional craftsmanship.

This collection, presented on a grand barge at the entrance to Paris, pays homage to femininity, embracing both its delicate and vulnerable aspects across genders. The garments themselves are a testimony to this idea, with shirts and shorts adorned with hand-painted quotes from revered female artists such as Patti Smith, Virginie Despentes, Virginia Woolf, and Céline Minard, striking a harmonious balance between artistic expression and menswear.

Kocher’s artistry shines through as she skillfully combines stretch materials with spectacular embroideries meticulously developed in the Koché studio in Paris. Jersey pieces are transformed into radiant creations, embellished with sparkling crystals and intricate embroidery. Each silhouette in this collection reflects a precious savoir-faire, offering both comfort and elegance.

Beyond the runway, Koché continually challenges the role of fashion in popular culture. In an era characterized by rapid trends, fashion becomes a marker of time. Koché, however, transcends the constraints of seasons, opting instead for an enduring approach. The designer’s philosophy revolves around creating garments that stand the test of time, promoting a more sustainable and ecological production process—a vision that will shape the future of the industry.

The SS24 collection by Koché serves as a bridge, effortlessly connecting the realms of casual clothing and couture. It encapsulates the essence of the brand, celebrating inclusivity, beauty, and tenderness. This collection is a testament to Kocher’s ability to capture the spirit of our times, drawing inspiration from her dual life between the capital of elegance, Paris, and the realm of pop art, New York.

With this collection, Koché embarks on a new chapter—a peaceful and harmonious vision of fashion that embraces both femininity and masculinity, evoking a sense of softness and sensuality for day and night. The designs emanate a radiant glow that transcends fleeting trends, embodying a lasting allure. By merging her women’s and men’s lines into a single runway show, Kocher reinforces her commitment to inclusivity and liberation from the confines of traditional fashion norms.

As Koché takes its place on the men’s/pre-collection calendar, the brand’s design approach remains unwavering, showcasing Kocher’s mastery of her craft. While the collection may not introduce radical novelty, it reaffirms the designer’s strengths and distinctive aesthetic. Parisian venues, rejecting clichés, provide the backdrop for Kocher’s creations, further cementing the brand’s unique identity.

Ultimately, Koché’s Spring/Summer 2024 collection prompts us to ponder, “What is a fashion wardrobe?” Under the creative guidance of Christelle Kocher, the answer comes to life—an uninhibited, inventive fashion that seamlessly bridges the gap between popular culture and the excellence of craftsmanship. This collection embodies a vision of inclusivity, liberation, and enduring beauty—a testament to Kocher’s art of living in the present age.





Leticia Dare

Leticia Dare is the Fashion Director for ASVOF.