Conero Film + Adv Launches Groundbreaking Initiative, Pioneering Sustainability and Powerful Storytelling in Advertising

Dear Shaded Viewers,

Conero Film + Adv (CFA) has launched a groundbreaking initiative that combines sustainability with the power of storytelling in the advertising industry. CFA’s core vision revolves around creating hybrid works with a strong artistic vision behind the camera. These works result from collaborations between independent authors and brands, giving rise to captivating fictional worlds, thought-provoking documentaries, and innovative animations. The focus is on experimental storytelling rather than conventional product-centric narratives.

Filmmakers, agencies, and production companies worldwide are invited to submit their productions to CFA, aiming to showcase works that exemplify sustainable production practices while pushing the boundaries of commercial storytelling. Detailed guidelines and further information about the event can be found on the filmfreeway platform, with a submission deadline of July 23, 2023. For inquiries or additional details, interested parties can contact or visit the official website at

CFA’s initiative aims to highlight passion projects and collaborative productions where filmmakers have the freedom to tell their own stories. By encouraging such endeavors, CFA strives to facilitate a courageous and radical shift towards a more ethical economy, prioritizing human well-being over profit. Through the medium of cinematic art, this initiative seeks to inspire positive change and create a lasting impact.

An esteemed jury panel, consisting of notable industry experts, has been assembled by CFA to evaluate the submissions. The jury includes MarBelle, Co-Founder and Editor-in-Chief of Directors Notes, renowned for curating independent films. Joining MarBelle is Sara Sozzani Maino, Deputy Director of Vogue Italia and the visionary behind Vogue Talents. Tom Revington, a talented Director of Photography with an impressive portfolio including collaborations with renowned brands and institutions, brings his expertise to the panel. Yours truly, Diane Pernet, critic, curator, and founder of A Shaded View on Fashion Film, if it does not sound too pretentious I along with the other jury members will contribute our discerning eyes and vast industry knowledge. Daniel Huntley, News Editor and Social Media Manager at, offers expertise in the evolving advertising and media landscape. Completing the jury is Marley Hansen, a Directors Representative at Ridley Scott Creative Group and former Senior Editor at NOWNESS, bringing a wealth of experience and creative insight. Together, this accomplished jury will play a crucial role in selecting the most outstanding submissions for CFA’s groundbreaking initiative.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.