Dear Shaded Viewers,
Balenciaga unveiled its Spring 24 collection through a captivating video that transported viewers into a world of rain-soaked streets and architectural spaces. The presentation showcased a mesmerising parade of exceptional outerwear, highlighted by an intriguing twist—the fusion of trench coats with puffer elements in front of the facade of 10 avenue George V. This is where the brand’s legacy began in 1937 and continues to this day. This innovative combination of trench coats and puffer elements struck me as refreshingly novel, as I don’t recall encountering such a hybrid design previously. Each coat, jacket and dress exuded a sense of instant heritage and enduring appeal. These timeless pieces seemed impervious to the ebb and flow of fashion trends, capturing a spirit that defies the constraints of time. The color palette, composed of simple yet striking tones—red, black, and beige—effortlessly complemented the sophisticated silhouettes and further accentuated the collection’s inherent allure.
The Spring 24 collection is composed of two chapters: Garde-Robe (Balenciaga’s wardrobe essentials and seasonal ready-to-wear components. The sleek silhouettes, meticulously crafted and expertly tailored, evoke a sense of timeless glamour. With every fluid movement, these coats embody an enchanting duality—simultaneously commanding attention and embracing the wearer in an aura of understated sophistication.
Balenciaga has once again demonstrated their mastery in capturing the essence of allure and intrigue. These black leather coats, reminiscent of vintage Hollywood glamour, transport us to a bygone era where silver screen icons strolled with poise and undeniable charisma. It is a testament to Balenciaga’s artistry that these garments possess a transcendent quality, making them equally captivating in both contemporary and classic contexts.
Enhanced maneuverability is achieved in eveningwear by incorporating lightweight surfer jerseys or technical crêpe textiles, enabling greater mobility. To emphasise everyday dynamism, a Biker Boot undergoes a transformation into a Pantashoe, blending enhanced maneuverability with a touch of demi-couture elegance.
Overall, Balenciaga’s Spring 24 collection encapsulated a harmonious blend of innovation and timelessness, forging a captivating narrative that seamlessly married the past with the present. The juxtaposition of puffer elements with classic trench coat aesthetics, alongside the restrained color palette, created an alluring synergy that resonated with a refined sense of style and elegance.
The film is directed by Mau Morgó and scored with BFRND’s rework of Edith Piaf’s “Sous le Ciel de Paris”.