Dear Shaded Viewers,
Egypt, the land of timeless trends, once again proved its dominance in the world of fashion. After meticulous planning spanning over four years, Egypt Fashion Week titled “Past, Present & Future” finally came to life. Spearheaded by the visionary entrepreneur Susan Sabet and Paul Antaki, co-founder and President of the Egyptian Fashion & Design Council, this remarkable event unfolded in the exquisite surroundings of the Egyptian Museum.
Susan Sabet, renowned for her expertise as a BoF500 member and editor-in-chief of Pashion magazine, breathed life into this extraordinary initiative. Despite facing three postponements due to the global pandemic, Sabet expressed immense relief as Egypt Fashion Week finally graced the stage.
The inaugural Egypt Fashion Week opened with a dazzling spectacle within the iconic old Egyptian Museum. This extraordinary evening showcased the “Best of Egyptian Designers” fashion show, expertly curated by the renowned American stylist Julie Matos, followed by an elegant gala dinner. The subsequent two days of the event unfolded in the magnificent Museum of Agriculture, globally recognised as second only to Budapest’s agricultural museum.
Within the museum’s hallowed grounds, Egypt Fashion Week unveiled an array of mesmerising runway shows and exhibitions by Egyptian fashion, accessory, and jewellery designers. The event also celebrated the creative prowess of local and international fashion schools such as The Azza Fahmy Design Studio, Fashion & Design Center, Cairo Design District, FAD Dubai, and Creative Space Beirut. Furthermore, designer exhibitions curated by the prestigious Saudi Fashion Commission, Lagos Fashion Week, Jordan Fashion Week, and GTEX-ITC transported visitors to new realms of sartorial splendor.
Egypt Fashion Week transcended its role as a mere showcase, offering thought-provoking panel talks featuring eminent leaders from the global fashion industry. Discussions encompassed a diverse range of topics, from design and education to craftsmanship, sustainability, women’s empowerment, and finance. Esteemed guests and speakers, including Omoyemi Akerele, Jamila Halfichi, Burak Cakmak, and Imran Amed, the CEO of the Business of Fashion, graced the event with their presence.
The grand finale of Egypt Fashion Week unfolded on May 15th with the captivating “Shop the Runway” event at the prestigious Mall of Arabia, a steadfast gold sponsor of the event.
Susan Sabet exuded excitement, remarking, “Inspired by the rising number of emerging designers and the growth of the local fashion industry, we knew the time had come to showcase our creative talents and the exceptional cotton and textile industry of Egypt. After years of dedicated preparation, Egypt Fashion Week captivated thousands, leaving an indelible impression on both Egyptian and international guests, including distinguished fashion industry leaders and media.”
Paul Antaki, co-founder and President of the Egyptian Fashion & Design Council, echoed Sabet’s sentiments, emphasising the rich heritage of Egypt’s fashion industry and the importance of presenting it in a modern context. Antaki expressed unwavering confidence in the resounding success of this first edition, underscoring the council’s tireless efforts over the past four years. He added, “We aim to instill pride in all Egyptians through our locally manufactured products that draw inspiration from the past, present, and future.”
Bravo to Susan Sabet and Paul Antaki for bringing their vision to life. May this remarkable achievement herald even greater successes in the future.