Weinsanto “The Life We Deserve…or Not!!! photos by Dominique Maitre

Dear Shaded Viewers,

Paris Fashion Week opened for me with the fun loving collection Weinsanto. Victor Weinsanto honed his craft by working with Jean Paul Gaultier for two years. I happened to pass by an interviewer asking JPG his thoughts on Weinsanto and the bit I caught was that he thought Victor was a designer with tremendous talent. Something you can always feel when looking at the Weinsanto collection is that he really has fun creating looks for his audience that dresses to be seen. His casting always includes his friends and muses.

High drama is part of the DNA of the brand but daywear also held its own among the more over the top pieces. Coats were perfectly cut and were fluid around the body. The artist Romain Eugene Campens created a print, “a multi coloured painting of abstract expressionism, representing the accumulation of the things in a lifetime was used for the simplest pieces to the highly crafted couture.” One piece was created by using a technique where the artist peeled the first layers off his many pain palettes, and each of these were used as fragments making up a dress, then adding fresh paint for texture. Now if that isn’t the human touch with a bit of soul, I don’t know what is.

This season’s denim is stonewashed khaki. LVMH’S NONA Source provides Weinsanto with dead stock. Among the sportswear/activewear looks are puffer jackets and ski pants not to mention the long quilted like trains that playfully could have been ripped off your bed.Costume making techniques were used on a corset dress of the artist’s print with structured undulating flower shapes and the same print was on a quilted wrap around cape suspended on the model by strings of chandelier size glass beads attached to a turban baseball cap.

Weinsanto introduced the “Samantha Bag “: A shoulder bag with corsetry detailing and folds resembling the traditional Alsatian cake Kougelhopf an homage to the designer’s roots. The bag, with the new W monogram emblazoned in metal comes in denim and leather. Hats using the finest millinery skills add some drama as well as a mad magpie’s collection of jewelry.

Make up by Mac Cosmetics, Hair by Beautick.

Weinsanto is supported by Adrian Joffe and Dover Street Market for commercial development, as such he is sold in Dover Street Market stores worldwide. The brand also has sales points in some of the best and most exclusive stores in the world such as H Lorenzo in Los Angeles and Maria Luisa in the Emirates and Selfridges.

Victor Weinsanto is also committed to a fashion industry that is sustainable, as such, he works with a selection of natural materials such as pineapple-fiber leather for his bags and has collaborated with the leading Web3 Circular Fashion ecosystem, LABLACO, for the creation of Phygital NFTs on his SS22 collection exclusively available at Dover Street Little Market in Paris. He’s also collaborated with Barney Studio for his first NFT. Most recently, Weinsanto has announced “M3TALOVE” a digital collection in collaboration with K-pop band LIGHTSUM and fashion tech platform BNV.

weinsanto.com @Weinsanto

Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.