The dialogue between the brands Balenciaga/Adidas continues, campaign shot in Manhattan with actesses Isabelle Huppert, Han So Hee, Jermell Charlo…photos by Joshua Bright

Dear Shaded Viewers,

The latest campaign dedicated to the collaboration between two mega brands Balenciaga and Adidas is shot in Manhattan on the likes of actresses Isabelle Huppert and Han So Hee, boxer Jermell Charlo, singer BCW and models Bella Hadid and Khadim Sock. The setting is an isolated office with the cast acting out typical office behaviour with portraits shot by Joshua Bright and videos by Rosie Marks.

Within the Balenciaga / adidas Collection, a tracksuit is reimagined as business attire, completed with high-heeled Pantashoes; athletic equipment and iconic sneakers from both brands are reinvented as hybrid products; T-shirts, baggy jeans, the Hourglass Bag, and signature Balenciaga jewelry styles get the Three Stripe treatment as well.

Photojournalist Joshua Bright’s documentary work has won awards for its accurate portrayal of lives around the world. Photographer Rosie Marks is known for her portrait work, capturing subjects in their own elements. Photographer Chris Maggio’s practice sits at the intersection of observational and staged photography.

Balenciaga / adidas launches in selected Balenciaga and adidas stores, on, on and in a series of exclusive pop-ups in Bangkok, Dubai, Los Angeles, Osaka, Seoul, Tokyo, and Toronto starting November 3rd, 2022.



Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.