For designer Peter Do, it was a day of many firsts. The New York based designer presented his SpringSummer23 collection with a star packed runway, revealing a collaboration with Korea’s largest entertainment company SM Entertainment.
The crossover between fashion and Kpop is continuing to prove fruitful for many brands, as each star comes with a large social media following, grasping the Gen-Z generation. For Peter Do, it was the perfect occasion to debut his menswear line with a runway opening from NCT member JENO, who wore a double breasted jacket fitted at the waist, styled with side-slit trousers.
The 60 piece collection was a continuation of Peter Do’s study on sleek tailoring, featuring floor-length trench coats, four-piece suits, cashmere oversized knits, bulky messenger bags, over-stitched jackets, sheer transparent tops… The pleated skirt, a stable at the brand, came with belt attachments that could be worn over any garment. The simple white buttoned shirt was transformed into a deep V cut, revealing more skin.
Though the season was a first for menswear by name, it was unisex and genderless, a collection for all. The crisp tailoring which defines Peter Do’s concrete design aesthetic was balanced out with light-wear pieces which explored wardrobe basics with more sensuality and fluidity.