LAZOSCHMIDL SPRING/SUMMER 2023 “SECRET”

Based on teenage celebrity crushes and frst experiences visiting post-war exhibitions by Otto

Dix, Henri Matisse and Andy Warhol, the Lazoschmidl Spring/Summer 2023 collection dares to create a symbiosis of 2000’s girl group culture with iconic artist’s legacies.

Core symbol within the collection is Josef Lazo’s grandmother’s dried fower, rediscovered after her passing in a book. The collection takes this memory into the future.

Garments feature fower scan prints contrasted with techno inspired shapes. The colour palette is pure and natural. Black, beige and silver is accompanied by light green, light blue and purple. Op-art prints, silver quilt and sequin mesh evoke a metaphorical rave feeling.

Credits
Styling: Emma Thorstrand
Hair: Jesper Hallin powered by Redken Make-up: Jasmine Lundmark powered by Kryolan Music: Carl Hjelm
Film: Alan Marty

Special Thanks
Serge Carreira, Fédération de la Haute Couture et de la Mode
Philipp Asbach, Goethe Institute Paris
Stephanie Veuriot, Autrement PR
Robin Söderholm, Gabriel Faye, David Walegren
Viu Eyewear After Work Studio

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Diane Pernet

A LEGENDARY FIGURE IN FASHION and a pioneer of blogging, Diane is a respected journalist, critic, curator and talent-hunter based in Paris. During her prolific career, she designed her own successful brand in New York, costume designer, photographer, and filmmaker.